Course Syllabus
Unit 1: Introduction to business management (20 hrs)
1.1 What is a business?
1.2 Types of business entities
1.3 Business objectives
1.4 Stakeholders
1.5 Growth and evolution
1.6 Multinational companies (MNCs)
Unit 2: Human resource management (20 hrs)
2.1 Introduction to human resource management
2.2 Organizational structure
2.3 Leadership and management
2.4 Motivation and demotivation
2.5 Organizational (corporate) culture (HL only)
2.6 Communication
2.7 Industrial/employee relations (HL only)
Unit 3: Finance and accounts (30 hrs)
3.1 Introduction to finance
3.2 Sources of finance
3.3 Costs and revenues
3.4 Final accounts
3.5 Profitability and liquidity ratio analysis
3.6 Debt/equity ratio analysis (HL only)
3.7 Cash flow
3.8. Investment appraisal
3.9 Budgets (HL only) 30
Unit 4: Marketing (30 hrs)
4.1 Introduction to marketing
4.2 Marketing planning
4.3 Sales forecasting (HL only)
4.4 Market research
4.5 The seven Ps of the marketing mix
4.6 International marketing (HL only)
Unit 5: Operations management (15 hrs)
5.1 Introduction to operations management
5.2 Operations methods
5.3 Lean production and quality management (HL only)
5.4 Location
5.5 Break-even analysis
5.6 Production planning (HL only)
5.7 Crisis management and contingency planning (HL only)
5.8 Research and development (HL only)
5.9 Management information systems (HL only)